It all started when…
George was having trouble getting new clients for his consulting company. He was a relcutant entrepreneur. He had never wanted to start a business, but he found it was much easier to start his own business than it was to find a company he enjoyed working for.
He thought having a podcast might be a good way to talk to people about his business. He went and bought a new digital recorder, then went to an event called DC Tech Day, and an idea was born.
Not knowing what to call his show, he came up with the name DC Entrepreneur on the spot, and traveled around table to table asking questions about the company's start-up ideas.
The next month he had a message from out of the blue. It was a person from Ireland who had discovered his Twitter page. They asked George if he'd like to attend the conference as news media.
George never thought of himself as media. He had once been a member of the National Press club, and knew his way around the AP Stylebook, having drafted press releases as a communications manager for various trade associations and private companies. And he had been a freelance writer for publications like Huffington Post, and the Washington Examiner, and had worked as the Editor-in-Chief for a student newspaper while he was in grad school for public policy. Yet the news media never predicted blogs would be so huge; and now podcasting gave him entreé as a media professional.
George became entrepreneurial and decided to edit the audio and create a show so he could register for the event. Since it seemed opportunity was knocking, he opened his mind to what was next and bought his flight to Dublin for Web Summit.
George flew out to the country, digital recorder in tow, and set out to cover the international event. When he got to the press tent, he realized that there were probably thousands of other media all clamoring to get the attention of the big tech start-up speakers like the CEO of Google, leaders at Facebook, and other major tech companies. There were mainly major media publications, most of whom were credentialed journalists and reporters.
Realizing that his small little podcast wouldn't provide enough worth for the big name leaders and realizing that he needed to have a different value proposition, he found his niche: early-early stage start-ups that were seeking capital, investors, and attention.
He realized that there was something interesting happening in today's economy. He found there was a untapped area of capturing stories from small, independent entrepreneurs who were starting their own busineses.
This was a new movement of people realizing that they could possibly have then next big idea to build a Billion dollar business. Or, even an idea or product that could help the world in some way. Being a tech entrepreneur was--at least to today's generation--like being a rock-star was when he was young.
While he remained skeptical of whether they would all truly become huge businesses, the enthusiasm of these entrepreneurs blew him away, and he realized his podcast was as much of a start-up concept as the ideas in the slide decks of the people he was interviewing.
Of course, with entrepreneurship comes failure. On his second day at the event he realized that the microphone he was using had failed to capture good, quality audio.
When he got back to the states, he edited the audio from the conference as best as he could, and seeking a solution to the audio quality problem he discovered a local low-power radio station which was launching called WERA 96.7 FM. He enquired about how to get traning in their studio and was soon learning to use Avid ProTools to edit and produce audio. Soon, he was pitching them a show, and DC Entrepreneur, was on the radio as well as a podcast.
Since then, George has taught and encouraged others about beginning a podcast at the D.C. Public Library, at DC Podfest, and to other clients.
George believes in the "can-do" spirit of entrepreneurs is intriguing and worth documenting. He's been a long-time supporter of the creative spirit of independent media and DIY culture, who had "zines" to cover what was going on in their communities, and sees covering entrepreneurs akin to the small record labels who were releasing and promoting music in their respective scenes.
Today, DIY culture is digital instead of photo-copied, and the new up-and-coming "bands" he follows are the stories of the founders and co-founders of this era's start-ups.
The DC Entrepreneur show hopes to share the insight of these creators and innovators with you. As George has bootstrapped the idea, DC Entrepeneur is a gift to its listeners of the time and money he has invested in producing these shows, as well as his dedication to telling these types of stories.